Our Story
The bike industry has been my home for far too long. Every time I expect that I am done with it, it finds a way to pull me back in and show me a new facet of how I fit into its evolving narrative. Since I got my start in the business as a teenager, to the time the COVID pandemic changed the world a couple years ago, I have learned something new about the machines I love on a daily basis.
Nevertheless, the most important thing I have learned over the years is that like the humans that own and operate them, the traditional bike shop is deeply flawed and often in need of an improved customer experience. I opened my first shop briefly before the economic implosion of 2008 in hopes that I could change the way people thought of bicycles. Now, almost a decade and a half later, I am convinced that I have done nothing of the sort. But in the meantime, I do believe that the people have changed the way they think about bike shops.
Moreover, long gone are the days of the Schwinn and its basic no-nonsense American manufacturing legacy. Traditional brands and bicycles are now tabs on corporate ledgers and even American pioneers like Cannondale have become diversity acquisitions for your friendly Canadian patio furniture conglomerates. This is not a failing of the bicycle industry, but an evolutionary stage in its ongoing survival. Economic Darwinism knows no balance other than the balance sheet, and even the bicycle cannot escape the grim realties of modern business.
Bicycles are complex and intricately technical feats of engineering in the modern world. Sure, at their core they are still just two wheels and a handful of gears, but competitive markets and proprietary manufacturing philosophies have seen the rise of some very esoteric specification and sophisticated specialization of the contemporary bicycle. To think that a bicycle is as easy to work on as your old Schwinn from the 70’s is as silly as thinking your old rotary phone will plug into your wireless router and magically become a WiFi enabled device. It’s just not how things work.
I established BBMW on the idea that no matter how basic or involved the needs of my customers are, I will exceed their expectations in fairness and without conceit. I believe that everyone has the right to access world-class customer service, especially in a place like Denver. After all, Colorado is our collective backyard that we all get to play in. We should all get to enjoy it equally, no matter our experience, equipment, or enterprise. Pay me a visit and see why this is the best bike shop experience that you will ever have.
-Scott
